Why Your Marketing Feels Confusing (And How to Fix It)
If your marketing feels scattered, unclear, or exhausting please know you’re not alone. I’ve met with business owner after business owner who shares a similar feeling.
The truth is, most business owners don’t have a marketing problem. They have a clarity problem. And, often this is because you (the business owner) have become a true expert in your given field and no longer know how to talk about it on a level that your potential clients or customers can easily understand.
In short, when your message isn’t clear:
Customers don’t understand what you do
Your website doesn’t convert
Social posts feel random
Sales conversations stall
Audrey Stewart | Fractional CMO | Fort Worth, Texas
Why marketing gets confusing:
Marketing becomes confusing when:
You try to say too much
You focus on features instead of outcomes
You speak like an expert instead of a guide
Clear marketing always answers three questions:
What problem do you solve?
Who do you help?
What should someone do next?
If your customer can’t answer those in five seconds, they leave.
What clarity actually looks like:
Clear marketing sounds simple. Almost boring. Defiantly not cute and cleaver.
But simple messaging:
Builds trust
Lowers cognitive load
Helps customers take action
Clarity doesn’t mean dumbing things down. It means making things easy to understand.
How to start simplifying your message:
Start with one sentence:
“I help ___ solve ___ so they can ___.”
Everything else supports that.
If you’re struggling with this, start with the StoryBrand Soundbite Toolkit.
If you want hands-on help, a coaching call is the fastest way to get clarity.
