What a Fractional CMO Actually Does (and when you need one)
A Fractional CMO is not a social media manager. And not an ad agency.
A Fractional CMO provides:
Strategy
Direction
Leadership
Audrey Stewart | Fractional CMO | Fort Worth, Texas
When businesses usually need one
Most businesses need a Fractional CMO when:
Revenue hits $1–5M
Marketing feels busy but ineffective
Vendors aren’t aligned
The owner is tired of guessing
What I focus on as a Fractional CMO
I look for:
Clear messaging
A simple plan
Repeatable systems
Metrics that actually matter
Marketing should support growth — not create chaos.
Is it right for you?
If you need leadership without a full-time hire, it may be time.
Start with this CMO Checklist to see what’s missing (or what isn’t).
If you want ongoing support, book a free call to discuss how Fractional CMO services bring clarity and structure.
