Why Customers Don’t Understand What You Do (A StoryBrand Fix)
Most businesses explain what they do. Very few explain why it matters to the customer.
That’s where StoryBrand comes in. And, let me tell you - I’ve learned StoryBrand inside and out from the best of the best… Donald Miller! (photo proof below!) :)
Audrey Stewart | Fractional CMO | Fort Worth, Texas with Donald Miller.
The mistake most businesses make:
They lead with:
Credentials
Services
Industry language
Long explanations
Customers are left thinking:
“Can you help me or not?”
What StoryBrand messaging does differently:
StoryBrand flips the script.
It positions:
The customer as the hero
The problem as the enemy
You as the guide
Clear StoryBrand messaging includes:
A clear problem
Empathy
A simple solution
A clear next step
Example: Before & After
Before:
“We offer comprehensive marketing solutions for growing businesses.”
After:
“We help business owners clarify their message so customers actually buy.”
Clear always beats clever.
Where to start
Start with StoryBrand soundbites — short, repeatable messages you can use everywhere:
Website
Social media
Emails
Sales conversations
If you want examples, grab the StoryBrand Soundbite Toolkit.
If you want it built for you, book a Soundbite Strategy Session.
