What a Sales Funnel Actually Is (and why most fail)
A sales funnel is not complicated. It’s simply the path someone takes from:
“I’m curious” → “I’m ready to buy”
It’s a path you need to build, grow, and scale any business.
Audrey Stewart | Fractional CMO | Fort Worth, Texas
Let’s start with the hard news: Why most funnels fail.
Funnels fail when:
They try to do too much
They skip trust-building
They don’t give clear next steps
Most businesses either:
Ask for the sale too soon
Or never ask at all
What a simple sales funnel looks like:
A working funnel has three parts:
Attract – helpful content
Build trust – email or video
Invite action – clear offer
That’s it.
Simple funnel example:
Blog post or social content
Free guide or checklist
Short email sequence
Clear service offer
Funnels don’t need to be fancy. They need to be clear and consistent.
What to do next:
If funnels feel overwhelming, start small.
Download the Sales Funnel Starter Guide to see what you actually need.
If you want help building one, a Done-With-You Funnel keeps it simple and effective.
